With its approachable tangy flavor and smooth, creamy texture, Cheddar is a benchmark cheese variety for the American consumer. It commonly serves as a familiar reference point for lesser known varieties – spend any time perusing a retail cheese assortment, and you’re certain to overhear a shopper inquire: “Does this taste like Cheddar?” As a key ingredient in signature comfort foods – burgers, grilled cheese, mac ‘n cheese, chili and countless other culinary applications – this dependable “go to” variety has earned a coveted spot in the All-American kitchen way beyond the simple snack of cheese and crackers. Consistently crowd-pleasing, it’s easy to call our beloved Cheddar “America’s cheese,” and the data clearly demonstrates our dairy love affair. Total volume sales of Cheddar have historically hovered around 21% of all natural cheese sold in the United States, according to supermarket scanner data from Information Resources Inc (IRI). USDA data indicates that per capita consumption of Cheddar cheese has reached 10.16 pounds per year out of the total 29 pounds of cheese consumed annually, on average.
In the vast landscape of Cheddar – from commodity to specialty, orange to white, bandage wrapped to boldly flavored – how can a retailer build the most profitable selection? Variety and convenience continue to reign supreme, and Cabot Creamery Cooperative delivers on both counts.
Since 1919, the farm families of Cabot Creamery Cooperative in New England and Upstate New York have come together to create the country’s finest dairy products, and Cheddar is the centerpiece of their assortment. Awards abound for their full-range of Cheddar offerings, including the prestigious Best of Class award at the 2016 World Championship Cheese Contest for Sharp Cheddar. Not only is Cabot Creamery Cooperative an industry leader in crafting outstanding dairy products, they are also the first dairy cooperative to receive B Corp Certification – as such, they meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems.
Cabot’s Classic Cheddars include Mild, Medium and Sharp varieties and provide the perfect foundation for a well-rounded retail Cheddar selection. For flavor adventurers, Seriously Sharp Cheddar is a must-have. Bold, complex and intense, it gives Cheddar trend-seekers the robust flavor they’re looking for. Pair Seriously Sharp Cheddar with cured meats and spiced chutneys, stir it into a legendary mac ‘n cheese, or shave it atop salads. This 8-ounce bar will quickly become the lead dog in any pack of Cheddars.
The Legacy Collection of Cheddars represent the best of Cabot’s best – available in four distinct varieties, these Cheddars offer customers super premium options for an everyday indulgence or special occasions. Farmhouse Reserve Cheddar bears a well-balanced flavor and extra sharp bite. White Oak Cheddar, inspired by Cabot’s Clothbound offering, has subtle hints of caramel reminiscent of British counterparts. New York Vintage Cheddar celebrates the dairy heritage of the Empire State with its classic bold flavor and crumbly texture. Alpine Cheddar blends flavor profiles of traditional Swiss and Italian cheeses to create a uniquely memorable flavor experience.
Convenient, unique packaging trends help fuel cheese category growth, and flavorful options for an on-the-go lifestyle that deliver snack and meal time convenience speak directly to the needs of today’s cheese consumer. Cabot’s Cracker Cuts offer six world-class cheese varieties in ready to serve slices for snacking and easy meal prep. Party platters and picnic lunches have never been easier. And with the trend for boldly flavored cheeses continuing to heat up, Cabot’s range of flavored Cheddars deliver the unique experiences that cheese lovers crave. From Hot Habenero to Everything Bagel, there’s a flavor to please any palate.
Want to chat more Cheddar? We’re pleased to be your connection to the Cheddar experts at Cabot Creamy Cooperative, and we’ve love to hear from you!